There are countless benefits of having a mobile app to accompany your e-commerce website. We’ve put together a list of 11 undeniable benefits of taking the plunge and getting an app developed – here they are…
1. Enhanced shopping experience
Apps are designed to provide a smoother and more streamlined experience compared to mobile websites.
They offer intuitive navigation, personalised content, and optimized user interfaces, leading to higher customer satisfaction and loyalty.
2. Faster loading times
Apps generally load faster than mobile websites since they are designed to store certain data locally on the user’s device. This leads to quicker access to products and information, reducing bounce rates.
Apps can collect user data and behaviour patterns to offer personalised recommendations, product suggestions, and targeted marketing messages.
This level of personalisation can lead to higher conversion rates and increased customer loyalty.
4. Push notifications
Apps allow you to send push notifications directly to users’ devices, keeping them informed about new products, promotions, sales, and other relevant updates. This real-time communication can drive engagement and sales.
You’ll suddenly find yourself with a new, powerful marketing machine.
5. Simplified checkout
Apps can store user payment information securely, making the checkout process quicker and more convenient. This can reduce cart abandonment.
Users will also be able to checkout using quick and easy biometric payment systems such as Apple and Google Pay.
6. Reduce PPC expenditure and cost of sales
Once you turn a website visitor into an app user, this reduces future costs of sales as well as eliminates future costs per click for this user as they will be using a direct sales channel.
7. Competitive advantage
Since users need to actively download and install your app, you have a more direct channel to engage with them. This can reduce the competition from other businesses vying for the user’s attention on a browser.
In addition to this, it is still quite rare for non-enterprise level businesses to have an app, being an early adopter will benefit your business.
8. Brand loyalty
Apps can help foster a stronger connection between your brand and customers. A well-designed app that consistently delivers value can lead to increased brand loyalty and repeat purchases.
9. Easy navigation
Apps offer a cleaner layout and can utilise device features like GPS to provide location-based services, helping users find nearby stores, pick-up points, or relevant promotions.
10. Data collection and analysis
Apps can gather valuable data on user behaviour, preferences, and interactions, which can be used to refine marketing strategies, improve user experience, and optimise product offerings.
11. Integration with device features
E-Commerce apps can integrate with various device features like the camera (for scanning QR codes or uploading photos), voice assistants, and more, providing added convenience for users.
Did you know that we develop apps?
Work with us here at Throttl, the London-based e-commerce agency to get your legendary new app off the ground!