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Fulham Timber

A leading independent timber and builders merchant serving London and the home counties.,




Fulham Timber


App Development


Fulham Timber App

01 Problem

Working with Throttl, Fulham Timber became a merchant of many firsts in the independent merchanting industry. First website of its kind, first real-time fine-tuned search, the first to utilise personalisation.

They also wanted to become the first with an app to offer customers a seamless mobile shopping experience.

02 Approach

Having reviewed heatmaps and footage of customer usage of the Fulham Timber mobile website, our UX (user experience) and UI (user interface) designers got to work to design a familiar yet even more seamless mobile shopping experience.

Having presented executives wireframes and prototypes which were swiftly approved, our developers completed development of the app within 14 days.

03 Result

Within 30 days of launch, we saw over 1,500 downloads of the app.

Today the app is the fastest growing sales channel for Fulham Timber with thousands of repeat users.

Experience the app


Seamless design and user experience

Instant real-time search

Push notifications

Favourite products list

Apple & Google Pay

Live Chat & WhatsApp Built-In