A specialists struts supplier specialising in car sruts for all major brands.
High bounce rates (visitors who leave the site after visiting one page) and complicated navigation.
We installed Hotjar and began set-up session recording and heat maps on the website in order to make sense of why users were abandoning the website without browsing more than one page.
We found that the high bounce rate was mainly attributed to car struts, users were struggling to find the correct struts for their vehicle and navigate the menu.
We developed and installed a strut finder tool by assigning a make, model and year to each strut on the backend, allowing users to find the exact struts they need with a few clicks.
Alongside this, we redesigned the website giving it a more minimalist and clean design making it easy to navigate,
We saw bounce rates drop by 23%.
Instant web search
Car part finder system
Delivery partner integration